The Basics Affiliate Marketing for Beginners

Looking out for The Basics Affiliate Marketing for Beginners? Do you want to get into affiliate marketing but don’t know how? Affiliate marketing is a common and effective way to increase conversions, drive sales, and make money online without doing much work.

But because it’s such a big and ever-changing field, it can be hard to figure out where and how to start.

Lucky for us, all we need is some simple direction and research. Once you know the basics of affiliate marketing for beginners and how it works, you can use it to your advantage and make more money from your website.

In the first part of this post, we’ll talk about what affiliate marketing is and what it can do for you. Then we’ll talk about how it works and give you some tips on how to get started. Let’s jump in!

Affiliate Marketing for Beginners

An Introduction to Affiliate Marketing for Beginners

Affiliate marketing, in a nutshell, is a strategy in which a brand pays affiliates a commission on sales made through their referrals. The most important players are:

Sellers, who are also called merchants, retailers, or brands, can be anyone from a single entrepreneur to a global company. They made the goods or services that are being advertised and sold.

Affiliates, who are also called publishers or advertisers, use affiliate links and ads to tell their audiences about the seller’s products. If their advertising or referral leads to a sale, the seller gives them a commission.
Customers buy the seller’s product or service because the affiliate told them about it.

Affiliate marketing is really a way for sellers and advertisers to share profits. The commission is taken out of the price of the item, so the customer doesn’t have to pay more.

Affiliate marketing has a lot of advantages over other types of marketing, whether you are a merchant or an affiliate. One of the best things about it is how much control and flexibility it gives you.

For example, a merchant can make an affiliate marketing program based on the products and services they want to sell, and affiliates can choose which programs to join. The goal for everyone is to get product ads in front of the right people who are likely to buy.

Affiliate links and banner ads are often used in ways that are interesting, informative, and helpful to users, such as through video tutorials or reviews of products:

Affiliate marketing is also a good deal for your money. Most affiliate programs are free to sign up for and are based on how well you do. This means that commissions are only paid when a customer takes the action that was intended (a purchase, sign-up, etc.).

How Affiliate Marketing Programs Work

When you sign up for an affiliate marketing program, you get a unique ID and a trackable URL to promote the merchant’s product in your content (s). When a user clicks on your banner ad or affiliate link, a cookie is added to the user’s browser.

If you click on a link or ad from an affiliate, you may see the referral code or identifier in the URL. Most of the time, the link looks longer than if you went straight to the merchant’s page:

An example of a referral code for Amazon in the browser’s URL.
As the manager of an affiliate program, you would use these unique IDs to check where a customer came from after you sent them there. In other words, these codes are essential for making sure affiliate partners are real and giving them credit.

Of course, not all affiliate programs work the same way. Some common commission models include:

Pay-per-click (PPC): means that affiliates get credit whenever a customer clicks on one of their links.
Pay-per-sale (PPS): means that an affiliate gets a cut of each sale they bring in.
Pay Per Lead (PPL): means that an affiliate gets a fixed commission if a qualified lead comes from their link.
Whether you use a self-hosted program or an affiliate marketing network, in the end, the structure and terms depend on which one you use. A lot of people start out with networks like Commission Junction and ShareASale.

These third-party services help sellers and affiliates connect with each other. They can help you find and manage affiliate accounts, but they don’t give you as much control or freedom as self-hosted programs, like the ones you can run with Easy Affiliate.

With the second option, you can make your own program and have full control. It’s also easier than using a third-party service.

How to get started with affiliate marketing

If you want to start with affiliate marketing, the first thing you have to decide is whether you want to be a merchant or an affiliate. Your next steps will depend on which part of the affiliate marketing relationship you’re more interested in.

For example, if you’re a blogger or have a lot of followers on social media, you could make a lot of money by becoming an affiliate partner for other companies and brands. Not only can it help you make money online, but it can also help you learn more about affiliate marketing programs and build your confidence, which could lead you to start your own.

To start, it’s a good idea to write down the brands and products you’re most interested in and think of affiliate programs you could join.


Affiliate marketing can help you earn passive income by promoting other companies’ products or grow your own business through a network of talented publishers and advertisers. There are many ways to get involved in affiliate marketing, even though each program is different in how it is set up, how much it costs, and how it works.