Looking out for Proven Trigger Words to Boost Your Blog Post CTR? Getting people to click on your ads is the first step to making your PPC campaign work. We want to use how people think and known cognitive biases to get people to click. Most PPC providers only give you a small amount of space, so you have to get people interested in as few words as possible. Lucky for you, there are words you can use that have a high chance of helping you reach your goal.
Here are a few of the most powerful:
10 Proven Trigger Words to Boost Your Blog Post CTR
1. You
Many marketers think that if they use a person’s name in their pitch, that will automatically make it more appealing. In reality, this strategy often comes across as pushy or even creepy. Not only that, but you don’t know who is looking at your PPC ads, so even if you wanted to use that information, you couldn’t. When you use the word “you,” both of these problems go away.
2. Instant
If you offer something they can get right away, like a download or a report they can get sent to their email, you’ll almost certainly get a lot of clicks.
3. Free
Everyone likes things that are free. If you have something like this to offer, you should definitely say so. Lots of people will come to get it.
4. New
People like to try out new things all the time. Even if your product isn’t instant or free, more people will click on it if it’s new.
5. Exclusive
This makes people think that clicking will give them access to a special offer that is hard to get.
6. Hurry, today only, and similar words
All of these tell the person that they need to act quickly if they want a deal. When people feel like they are in a hurry, they often do things they would normally think twice about. In this case, they will click on your advertisement. Keep up the sense of urgency in your site’s pitch to get these people to go ahead and buy.
7. Secret
Everyone wants to know what the secret is. This is the best word to use to get people interested in what you’re selling. It’s also a great way to get people to sign up for your newsletter. Put it together with exclusive to make it even more powerful.
8. Discover
People like to learn something new. Use the word discover to make them want to know more. This can be a great way to get the word out about anything. Even if your product is pretty common, people can still find a deal or a new place to buy it, which is your site.
9. Increase
There are many ways to use this. Whether your customers can improve their looks, their finances, or their ability to get to work on time, they all want a chance to get better.
10. Because
It turns out that most people ask “why” when someone makes a clear statement or asks for something. Using “because” makes them more likely to accept your explanation and do what you want them to do. In one study, it was found that if the word “because” is used, 94% of people will agree to a small request, but only 60% will agree if it is not used. Asking someone to click on your ad is a small request, so this word should work well for that.
You probably won’t be able to use all of these words in your PPC ads because you only have about 140 characters to work with. So, you’ll have to choose the ones that work best with your offer. You’ll also need to make sure they will connect with the people you want to reach.
Avoiding Trigger Word Pitfalls
Be careful with the word “free.” Even though everyone likes free stuff and this word can be used to your advantage in some situations, it doesn’t usually bring in paying customers. This isn’t a problem if you’re trying to get people to sign up for your newsletter, get your free report, or do something similar. But if you want to sell something quickly, you should pick a different trigger.
Words that make it sound like someone needs to hurry should also be used with care. This idea should be backed up by a deal that is only good for a short time. People won’t believe an ad if they see it every day for weeks. Because of this, you should only run this kind of ad for deals that are only available for a short time.
Because, discover, and you are all good all-around words. These can be used with almost any offer you can think of, and you don’t have to worry about anything going wrong.
Getting the most out of your campaign
When someone clicks on one of your ads, they always expect to see something on the other side that matches the words you used. If you say they’ll find something, make sure there’s a way for them to do so right in the middle of your landing page. When you talk about a limited-time offer, put it front and center. This lets the feeling your ad made them feel follow them to your site, so they don’t lose steam on their way to converting.
To get the best results from your ad campaign, you’ll need to make a few changes. Simple A/B testing can help you figure out which words and ads are more effective than others. Use split-testing to find out which words and phrases get the most clicks and sales. Soon, your campaigns will bring in more money and get more conversions.
Lastly, resist the urge to keep ads that are working the same way they are. People stop paying attention to things that stay the same over time. Because of this, it’s a good idea to change up your advertising every so often. If a change doesn’t work as well as the original, you can always go back to the original while you think of something else. Your advertising will always be fresh and effective if you keep making small changes to it.
