Top 11 Fastest Growing Instagram Niches 2023

Looking for Fastest Growing Instagram Niches to sell your digital goods? Or, searching for the best niche to make money on Instagram as soon as possible?

Now that social media is getting more and more popular, it’s no longer a problem. In the last few years, the number of people using social media has grown a lot: 3.48 billion people are on social media platforms.

Using social media for business can help you make money, sell products, and become more well-known if you do it right. If you can only promote your products on one social media site, make it Instagram.

Top 11 Fastest Growing Instagram Niches 2023

No longer can only big companies like Nike and GoPro make money on Instagram. With more than a billion active users, Instagram has become a great way for brands, influencers, solopreneurs, creators, etc. to sell their products.

Who can use Instagram to make money?


You don’t have to be a famous person like Kylie Jenner to get people to follow you on Instagram. Modern users want things to be real, so they trust what their peers say and follow opinion leaders who can recommend products and services. This is a great chance for influencers to make a lot of money on Instagram.


More and more people find and buy products in-app, so it’s no surprise that more than 25 million businesses use Instagram to reach potential customers, promote their products, and sell on the platform.

Digital creators:

Instagram is a proven way to connect with potential customers and spread the word about your product, no matter how many followers you have. Also, anyone can set up shopping on Instagram, so digital creators have more chances to sell their products in-app through this platform.

Instagram experts:

Since more and more people want to make money on Instagram, it’s getting harder to stand out from the crowd. So, it’s not surprising that a lot of people hire professionals to help them make a good Instagram profile, come up with a plan, write captions, keep track of brand mentions, etc. Simply put, people want to hire Instagram experts.

There are some tried-and-true ways to make money with your Instagram account, no matter how many followers you have. You’ll miss out on a lot if you don’t use Instagram to make money.

To start making money on Instagram, you need to choose a niche that is both popular and profitable. This will help you get more followers, get more people to interact with your posts, and easily grow your income.

Let’s find out what the Top 11 Fastest Growing Instagram Niches 2023.

The niches that make the most money on Instagram today

1. Traveling Niche Instagram

The travel business is one of the largest businesses in the world. Modern travelers not only love to travel, but they also want to talk about it on social media.

Imagine that 60% of travelers (and 97% of Millennial travelers) share their travel photos on social media, that 87% of travelers use social media to get ideas for their trips, and that 40% of people under the age of 33 give the “Instagrammability” of a potential vacation spot the most weight when making decisions about where to go.

In other words, Instagram gives people who want to become travel bloggers more chances to do so. There are many ways to make money on Instagram if you like to travel.

Let’s take Salt In Our Hair blog, for example. This couple travels the world together and makes money by writing travel blogs, taking travel photos for brands, and making travel videos for their YouTube channel.

With a cohesive and interesting Instagram feed, it’s clear that the couple knows how to take beautiful photos. Hannah and Nick sell their photo filters on Instagram so they can make money from the site.

2. Beauty Niche Instagram

Today, 65% of teens find and buy beauty products through social media and influencers, so it’s no surprise that 96% of beauty brands are on Instagram.

Before making a purchase, people today look for beauty tutorials, makeup hacks, and product reviews. So, this niche gives brands and influencers many ways to get the word out about their products, connect with the right people, and increase eCommerce sales.

Influencers on the platform like Huda Kattan have a huge following of loyal fans. Huda is an Iraqi-American makeup artist, beauty blogger, and business owner. She has 39.3 million followers on Instagram, so she uses the platform to promote her beauty brand.

When IGTV was added to Instagram in 2018, it gave users another way to make and watch long-form videos in the app. It also gave people in the beauty business another chance to share makeup tutorials and reviews of products on the platform. Huda Kattan also uses IGTV to share her reviews and beauty tips, and her videos can get up to 3.7 million views.

3. Fashion Niche Instagram

As a photo-sharing app, Instagram has become a powerful tool for world-famous designers, fashion editors, and bloggers to take the fashion industry to the next level. People use this site to find out about new products, keep up with fashion trends, and get fashion ideas. Also, the fashion niche is growing in popularity: Statista says that sales in the fashion industry will reach $689.884 billion in 2021.

The fashion niche is becoming more well-known. Do you need proof? For example, let’s look at Camila Coelho. Over 8.4 million people follow her on Instagram. Isn’t that great? Coelho has a big impact on the people who follow her, so it’s no surprise that many fashion brands want to work with her to promote their products.

With an Instagram creator account, Camila Coelho can add tags that make it easy for her followers to find and buy the products she features.

When Coelho tags the brands she’s wearing, both the creator and the brand can see insights from Instagram that help them figure out how well shopping posts are doing. With this feature, brands are more likely to work with niche influencers, which means that creators get more offers from companies.

4. Lifestyle Niche Instagram

We love to talk about ourselves. In fact, 80% of the posts on social media are about our lives, thoughts, and opinions. It’s in our nature to compare our lives to those of other people, so it’s not surprising that the average Instagram user spends 53 minutes per day on the platform.

What’s good? You don’t have to spend a lot of time on your lifestyle profile. Just show off your life in an interesting way. Look at what Oliver Proudlock does.

Oliver shows off his life, which gets Instagram users’ attention. The influencer has more than 716k followers. Oliver has a strong following, so it makes sense that brands of all sizes and shapes want to work with him. Here’s how he uses his profile to promote products.

People have always been interested in other people’s lives, so the lifestyle niche is popular and profitable. Instagram is more than just selfies and food photos.

5. Parenting Niche Instagram

Parents today have more connections than ever before. Business Instagram says that 68% of Millennial moms use Instagram every day, that the average mom checks Instagram six times a day, and that 78% of moms do something after seeing something inspiring on Instagram. Also, dads are active on the platform. Almost half of the dads who use it follow businesses, and 69% of the content they see makes them do something.

Simply put, the niche of parenting is getting more and more popular. This is a great chance for parents to meet other moms and dads, share advice about parenting, and make money on Instagram.

Naomi Davis, who goes by the Instagram name Taza, is a great example of a parenting blogger who uses Instagram to celebrate family and motherhood. Naomi shows off her life as a mom of five, shares her tips, and gives parents all over the world ideas.

6. Business Niche Instagram

Today, people have access to a wide range of business opportunities. Making money online or starting a business from home is easier than ever. So, people look for business tips, tricks, hacks, and how-tos. They also follow successful business owners and entrepreneurs to get ideas from them.

When it comes to business accounts, it doesn’t matter if you share tips on public speaking, online marketing tools, startup ideas and failures, or anything else. The main goal is to share useful information on how to make money. Here’s how Gary Vaynerchuk uses his Instagram account to promote his own businesses.

Gary makes a lot of pillar content like videos, IG stories, and blog posts where he gives advice on how to run a business. But if you’re not one of the most famous fashion entrepreneurs in the world, it might be hard for you to post high-quality pictures of your business. But you can use business stock photos in your marketing content to grab the attention of your followers and share your expert thoughts on niche topics.

7. Music Niche Instagram

Who else really likes music? Most people like music, and 20% of the population says that music is like a friend to them. So, people love to listen to music and play instruments that make music.

The top 10 most-followed Instagram accounts of all time include Ariana Grande (167 million), Selena Gomez (161 million), and Beyoncé (135 million). There are many ways for musicians to make money from their Instagram accounts, given how popular the music industry is.

Here’s how Adam McInnis, a user of Sellfy, makes money as a business owner in the music industry. He has made $20,000 in two months because he is one of the best Sellfy sellers in the music niche. Instagram helps him market his products.

8. Photography Niche Instagram

Since Instagram is a way to share photos, it makes sense that it is all about photos. Today, 95 million photos and videos are uploaded every day. Whether you’re a brand or an influencer, you need to take eye-catching photos to make a cohesive Instagram feed and stand out from the crowd. This is why the photography industry on the platform is so popular (and profitable).

For example, Keydrin Keylo Franklin knows a lot about photography, so he promotes his tutorials on Instagram.

Here’s another picture from Depositphotos to show what I mean. The company uses Instagram to promote its products to the 25 million businesses that need to make Instagram feeds that are eye-catching and make sense. The company has a large library of stock photos and videos.

9. Food Niche Instagram

The bad news is that food is an important part of our lives. Most people are crazy about food, and half of US Millennials call themselves “foodies.”

Instagram has changed the food business, so food bloggers, restaurants, and chefs can find new fans there. Check out what Melissa Hie is up to on Instagram. She runs a food and travel blog that has 384k Instagram followers. She loves to eat and travel.

When it comes to Instagram, we take pictures of our tasty food and read recipes for tasty food. People even use food-specific hashtags to make it easier for other Instagram users to find the right pictures. The top five food hashtags on Instagram are:



10. Animals Niche Instagram

Today, you don’t have to be a world-famous celebrity or even a person to get a lot of followers on Instagram. Thanks to the rise of pet influencers, all you have to be is cute. In 2019, the pet industry is worth $75.38 billion, and people can’t help but like pictures of cats, dogs, hedgehogs, foxes, and other cute animals. On Instagram, there are millions of people who follow pet celebrities like Jiffpom.

JiffPom sells its plush toys, books, and calendars that people can collect. Together with Target, Jiffpom made a collection of puzzles that can be found in all U.S. Target stores.

We all love pets, so Instagram is a great place to show off cute animals and promote grooming products, breed tips, pet toys, pet insurance, animal clothes and costumes, treats, etc.

11. Health and Fitness Niche Instagram

People worry about their health these days. In 2018, the fitness industry made a total of $94B, which is a lot of money. People use Instagram to look for health and fitness tools, workouts, and products. So, this niche is another great way to make money on the platform by promoting products and services.

For example, Whoop is a tool for keeping track of your fitness. The company gives helpful advice on how to reach peak performance in sports. This helps to show that it is an expert in its niche, promote the tool, and bring in new customers.

For Whoop, marketing on Instagram is a great way to get more people to sign up for the service. But the company also lets people who like them use the tool for free. Whoop has made a referral program with Talkable that is now responsible for more than 10% of new subscriptions. This offer is good for everyone: advocates get a free month of service, and friends who are referred get $30 off their first month of service.


Here’s how cyclist Phil Cook uses Instagram to promote his referral link.

Instagram’s fitness industry is doing well, so all users have a chance to make money there by selling fitness programs and equipment or promoting referral links.

Conclusion on Fastest Growing Instagram Niches 2023

Instagram has become a powerful sales machine with many ways for everyone to make money on the platform. It is one of the social media sites with the most engaged users and one of the ones that is growing the fastest. With so many profitable Instagram niches, it’s no longer hard to turn your hobby into a business, so don’t miss out on the chance to make money from your account.

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